A New Harley-Davidson Brand
By Tue, Jul 13, 2021
Hey Scoopers,
As investors expect a strong earnings report season soon, the stock market kept setting new records. — More on that in the “Overall Market” section.
Beyond the overall market, an electric vehicle maker finally delivers a feature promised more than two years ago. Meanwhile, a data-analytics company is facing slower growth and stronger competition.— More on that in the “What’s Up?” and “What’s Down?” sections.
By the way, Harley-Davidson now has its own electric bike brand. — More on that in the “Water Cooler” section.
But, first, here is a recap of what happened in the market yesterday:
- U.S. markets: The stock market ended in the green zone on Monday. Scroll down to the “Overall Market” section to read more.
- Cryptocurrency: Bitcoin’s price increased to $33K per coin.
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Waiting for the Best
The stock market ended the day in the green zone on Monday.
After a strong week ended on Friday, the markets came back from the weekend at full power. Prospects of a strong earnings report season starting with major banks helped to boost all three indexes. Each the S&P 500 index, the Dow Jones index, and the Nasdaq index had a record-setting session with record closing levels.
Finally Here
So, what happened?
Shares of Tesla (Ticker: TSLA) were up by more than 4% on Monday. Although delaying its full self-driving feature for more than two years, it seems that the electric vehicles maker is releasing it fully. At midnight Friday, Tesla began to provide software updates for Tesla owners who paid for the FSD capability in advance. However, the company kept the warnings asking the drivers to keep their hands on the wheel always if the car acts “the wrong way in the worst time.”
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Competition Ahead
So what happened?
Shares of Alteryx (Ticker: AYX) were down by more than 4% on Monday. After news that Broadcom (Ticker: AVGO) was in talks to acquire SAS Institute, investors started selling the data analytics company’s shares. The joint adventure between SAS and Broadcom could mean a more intense competition to Alteryx as the deal is estimated to reach a value between 15 and 20 billion dollars. Furthermore, Alteryx’s slowing growth could turn the competition challenge even harder.
The Electric Harley-Davidson Brand
So what happened?
Harley-Davidson (Ticker: HOG) is creating an entirely new brand for its electric bike business. Although the motorcycle manufacturer tried to make a different brand before, it never had any success. However, times have changed. With the introduction of electric means of transportation to the main public, Harley-Davidson believes it is the right moment to change. It named its electric bike company “LiveWire.” Created back in 2014 to produce heavyweight bikes for different motorcycle riders than Harley’s traditional customers, the brand now will have its own showrooms, dealerships, a separate headquarters, and is allowed to operate its own business.
It seems that the motorcycle industry started transitioning to the electric side, following the border societal trend.
If you have any questions, or suggestions let us know by emailing us at members@tradestocks.com. We look forward to hearing from you.
About the Author
Felipe Nebesnyj is an Economics student who is passionate about the stock market and investing in the market. Originally from Brazil, he is working and studying in the U.S. and started learning about and researching the stock market at 16. Before joining Stock Card, Felipe worked on multiple stock market research projects that gave him the necessary knowledge and confidence to put into his stock market analyst career at Stock Card. Last but not least, he is an excellent violinist and enjoys video games.
