Real Sleep vs. Fake Meat
By Thu, Jan 23, 2020
Hey Scoopers,
One can say the stock market didn’t budge on Wednesday — more on that in the “Overall Market” section.
Beyond the overall market, it looks like The Sleep Economy is on the rise, while the meat alternative market is under question by investors. In other words, sleep is real, meat is fake. Ha? That didn’t rhyme as nicely as we assumed — more on that in the “What’s Up?” and “What’s Down?” sections.
Oh, and by the way, a new kind of fake meat is coming to the groceries. The fake meat craze is back on track on the same day that the plant-based kind of meat disappointed investors — more on that in the “Water Cooler” section.
But first, here is a recap of what happened in the market on Friday:Market Recap
- U.S. markets: While stock market indices didn’t agree on the direction, all three barely moved
- Cryptocurrency: Bitcoin’s price also didn’t move, except hovering near the $9,000 mark.
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There wasn’t much movement.
JTNDaW1nJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRnRyYWRlc3RvY2tzLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAxJTJGRW5lcmd5U2VjdG9yLmdpZiUyMiUzRQ==The stock market finally put its feet on the brakes and barely moved on Wednesday. The Energy sector lost more than 1%, but its overall impact got subdued with small upward movements of most other sectors.
Of course, a lot is happening in U.S. politics, and the earnings season is heating up. However, maybe investors took one day off to take a breath.
The Sleep Economy pays off
So, what happened?
Shares of Sleep Number (Ticker: SNBR) were up more than 2% on Wednesday. The company announced its collaboration with Mayo Clinic to analyze sleep data collected through the company’s connected mattresses to better understand sleep disorders. According to the company, such research may pave the path for insurance companies to officially cover the cost of a mattress.
It looks like the future of “The Sleep Economy” is not as strange as we first assumed when we heard it from Casper, Sleep Number’s competitor, who has just filed its IPO documentation.JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3aWRnZXQuc3RvY2tjYXJkLmlvJTJGanMlMkZzYy13aWRnZXQuanMlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmphdmFzY3JpcHQlMjIlM0UlM0MlMkZzY3JpcHQlM0UlM0NkaXYlMjBjbGFzcyUzRCUyMnNjLXdpZGdldC1jb250YWluZXIlMjBzY19sYXJnZSUyMiUyMGRhdGEtdGlja2VyJTNEJTIyU05CUiUyMiUyMGRhdGEtdG9rZW4lM0QlMjJUTmNwcks3TjcxWGltUGpDSnFickQyNVhnV3YyJTIyJTNFJTNDJTJGZGl2JTNF
Enough already
So, what happened?
Shares of Beyond Meat (Ticker: BYND) were down more than 6% on Wednesday. The decline may be a cry for help by investors who do not understand why the stock has resumed it’s rocket-like upward movement again in 2020. After an exciting roller-coaster post the company’s IPO, the stock price was being traded in a more reasonable price range of $60 – $70 per share. Since then, fueled by a few partnerships, the stock price has resumed its post-IPO flare.
On Wednesday, the news broke that the company’s main competitor, Impossible Food, has reported a slower demand for its burgers in restaurants. Suddenly, everyone is asking whether the market opportunity of meat alternatives has been over-exaggerated.JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3aWRnZXQuc3RvY2tjYXJkLmlvJTJGanMlMkZzYy13aWRnZXQuanMlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmphdmFzY3JpcHQlMjIlM0UlM0MlMkZzY3JpcHQlM0UlM0NkaXYlMjBjbGFzcyUzRCUyMnNjLXdpZGdldC1jb250YWluZXIlMjBzY19sYXJnZSUyMiUyMGRhdGEtdGlja2VyJTNEJTIyQllORCUyMiUyMGRhdGEtdG9rZW4lM0QlMjJUTmNwcks3TjcxWGltUGpDSnFickQyNVhnV3YyJTIyJTNFJTNDJTJGZGl2JTNF
A new kind of fake meat
JTNDaW1nJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRnRyYWRlc3RvY2tzLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAxJTJGRmFrZW1lYXQuZ2lmJTIyJTNFSo what happened?
While there was news about lower-than-expected demand for plant-based meat – scroll to “What’s Down?” section to read about that – a new kind of fake meat has emerged. This time it’s not the plants that are doing the work, it’s chemists in laboratories that are growing it.
Silicon Valley startups did it again. This time, they are working on growing meat from meat cells. Here we go again, get ready for another rush of fake meat on the same day we heard about disappointing plant-based meat demand …
About the Author
The authors of this Scoop are the editorial team at Stock Card, led by Hoda Mehr. Hoda Mehr is CEO and Co-founder of Stock Card and the host of Renegade Investors podcast. She runs a community of 40,000 stock market investors and manages Stock Card's successful flagship portfolio, Roll with Our CEO, on Stock Card Portfolio Store. Hoda is an Economist with an MBA from Concordia, John Molson School of Business. She applies behavioral economics, data journalism, and storytelling to all aspects of her work. Before starting Stock Card, Hoda worked as a strategy and insights lead at technology companies including Symantec, Aimia and Sony. Create a free account to do your stock market research easily and mistake-free: Stock Card Stock Card
